All News

SmartCommerce, Inc. Acquires Myxx Solutions, Deepening Consumer Reach of its Click2Cart® Portfolio

SmartCommerce and Myxx Help CPG Brands Own Product Discovery and Accelerate Purchase Velocity by Interacting Directly with Omnichannel Consumers Everywhere

NEW YORK – October 4, 2022 – SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for the Consumer Packaged Goods (CPG) industry announced today the acquisition of Myxx, a provider of recipe-centric eCommerce solutions that help brands accelerate commerce while driving direct connections with consumers. As part of the transaction, Dede Houston, CEO of Myxx, will join SmartCommerce and continue to drive the vision of the company.

“Today’s technology puts the consumer squarely at the center of product discovery, purchase, and repurchase. Rather than shopping by pushing a cart down a crowded aisle, consumers are turning to influencers, friends, and contextual solutions like recipes to find and choose products. Myxx saw this coming years ago, and has developed solutions – some not even commercialized yet – that help put brands in the driver’s seat at the commerce table,” said Jennifer Silverberg, CEO of SmartCommerce.

“Myxx has always been obsessed with applying data-based insights at the intersection of consumer behavior and marketing technology,” said Dede Houston. “SmartCommerce’s vast data capabilities married with our audience analytics engine will provide deep insights to help brands drive choice and loyalty.”

SmartCommerce has already begun integrating Myxx’s technologies and analytics and will begin rolling out enhanced services to clients in the fourth quarter of this year.

“The Myxx functionality applies to much more than just recipes – it makes it easy to buy and sell anything that is purchased as a package (DIY kits, cleaning bundles, outfits, beauty regimens, etc.), which is important because consumers buy solutions, not products. We’re beyond excited to bring this new functionality to our CPG clients,” added Jennifer.

About SmartCommerce

SmartCommerce’s industry-leading technology platform ingests and optimizes real-time data, including product availability, location and pricing for millions of CPG SKUs, enabling SaaS (single-code, multi-tenant) solutions that dramatically accelerate eCommerce for brands and their retail partners. The company’s Click2Cart® platform is used by top CPG brands and their agencies to enable consumers to save/cart products from any digital impulse point such as ads, social media, influencers’ platforms, emails, websites, and product packaging, into carts of a network of over 1,000 retailers globally. SmartCommerce recently announced that consumers have used Click2Cart links to drive over $3 billion of products into carts in the last 12 months. The company brings together deep data and eCommerce experience from several former leaders of Channel Intelligence (acquired by Google in 2013) and is backed by Argentum, a New York-based growth equity firm recently named in the Inc.’s Founder-Friendly Investor list for the third year running. To learn more about the SmartCommerce Click2Cart technology, please visit:

About Myxx

Myxx, Inc. is an omnichannel marketing platform that dynamically connects brands and retailers to consumers through shoppable recipes and their proprietary personalized List-to-Cart technology. Myxx gives brands and retailers the ability to increase relevance, revenue and reach by leveraging real-time insights to drive measurable sales lift and engage with customers across their path-to-purchase (and repurchase). Myxx is backed by Raleigh, NC-based Cofounders Capital.


Summary Overview

Download PDF